Maldives Becomes Official Tourism Partner of Liverpool FC
The Maldives has scored a major win in tourism marketing by signing a strategic partnership with Liverpool Football Club (LFC), becoming the club’s Official Tourist Destination Partner. This exciting collaboration will be officially launched on April 2nd during the high-profile match between Liverpool and Everton at Anfield, where Visit Maldives branding will be showcased on LED boards and throughout the stadium.
This deal is set to boost the Maldives’ global exposure, targeting Liverpool’s massive fanbase of over 200 million worldwide. With branding at Premier League home games, digital promotions, and billboard campaigns across Europe, the partnership is expected to attract over 100,000 additional visitors to the Maldives in 2025, potentially generating more than $100 million in tourism revenue.
Key highlights of the partnership include:
- LED signage and branding at Anfield during home games
- Promotions in LFC’s official digital and print channels
- Joint billboard campaigns in Europe aimed at premium travelers
- A planned Liverpool FC Academy in the Maldives to boost sports tourism
- Fan zone events and appearances by LFC legends at global tourism fairs
- Social media campaigns to engage millions of football fans
Visit Maldives aims to tap into LFC’s international reach to promote the country as a top destination for luxury, adventure, and sustainability. With over 22 million Liverpool fans already considering a trip to the Maldives, even a small conversion rate could surpass tourism goals.
“Football and travel bring people together,” said Ibrahim Shiuree, CEO of Visit Maldives. “We hope this partnership inspires fans to make unforgettable memories in the Maldives.”
This move marks a new chapter in Maldives’ tourism promotion – connecting with global audiences through the power of sport.